What Blindfold Is
A self-administered blind cannabis trial.
Two identical NFC-enabled tubes. A shuffle pouch. An iOS and Android app. One question:
Can your consumer tell the difference between indica and sativa?
The answer, in controlled trials, is almost always no. That's what makes this interesting — and what makes your brand's presence in the experiment meaningful.
Why This Matters To Your Brand
Legal consumers — your exact customer
Blindfold targets the legal, engaged cannabis consumer — the same person your marketing reaches, with a product they buy because they want to know something.
Brands already compatible and in the app
Good Supply, Double J's, Common Ground, Thumbs Up, Xplor, and Super Toast are already listed. A partnership upgrades your presence from passive to active.
SKU changes required
Blindfold works with your existing pre-roll lineup. No reformulation, no new packaging — just a co-branded insert card and an app listing.
Data from every session
Every Blindfold session using your pre-rolls generates a data point. How often do consumers correctly identify your indica? Your sativa? You'll know.
How a Partnership Works
Already in the system
These brands are already compatible.
Partnership status means your brand is featured in onboarding, your products appear on the compatible pre-rolls page, and your consumers' sessions are tracked and reported back to you.
The Pilot
Three brands. One season.
We're running a structured co-branded pilot with three national cannabis brands beginning Q2 2026. Each partner gets dedicated placement, co-branded materials, and quarterly data reports.
The pitch is not complex. The product works. The data is real. The question is whether you want to know the answer before your competitors do.
THREE SPOTS. LET'S TALK.
If you want to be one of them, reach out before someone else does.
blindfold@riddimsoftware.com